Lheraud. An exceptional brand created by an exceptional family.
Passion is more than a word with the Lherauds. It is total dedication. Heady, exhausting and all-encompassing. Day after day, in this community of Charente which saw the birth of the family centuries ago, the Lherauds work together as one, writing a saga in which each one plays a unique role. Like Eugene, the winegrower who all those years ago established the first distillery and Remy who followed in his footsteps. When they inherited the domain almost fifty years ago, Andree and Guy Lheraud experienced some hard times. All around them, the world was changing and values, too. Yet they never gave up. "There was a force in us. We had the land and so we knew…" Andree lets the sentence complete itself. At that time, she was already writing out the labels by hand and making a flour and water glue to stick them – attractively – on the bottles. For ten years, besides keeping their enterprise going, they traveled far from home to sell their cognac, before concentrating on trade fairs in France and abroad. "Thanks to these efforts, everything took off," recounts Guy, who, in 1970, decided to market his cognacs under his own brand name. Cognac Lheraud. And today, he still travels more than 200 days a year across the globe to spread its reputation. "In the early days," says Laurent, who meanwhile took courses in oenology, "We traveled to host tastings in a battered old car, united by the same desire for success. We were living a unique adventure without questioning the future. We worked hard, but it wasn’t a sacrifice. I never considered doing anything else. I was involved at an early age, and I am doing the same now with my own children." But make no mistake, no matter what the generation, all the Lherauds look to the future. And while Guy is striving to find a place in "Paradis" for vintages he knows he’ll never taste, he is also among the first to learn the latest technologies. The Lherauds are also a unique blend of tradition and modernity.